In children’s clothing, labels are a big part of your garment sales! Parents need proof that your design is comfortable, safe, and fit for purpose. Get the label right and claim your share of this lucrative market.

In this guide, we’ll cover the purpose of children’s clothing labels and teach you how to make great wholesale woven labels!

First, consider the label format. When designing labels, you can choose any combination of webbing, pleating, texture, and color, but it’s best when the label matches the product’s essential function.

For hygienic products such as bibs or changing mats, printed woven or satin labels can work very well. Smooth and ‘clean’ satin textile. After washing, any satin woven label will give it a fresh, clean look.

Organic cotton products blend beautifully with earthy, two-tone damask woven labels. The chunky, vintage feel of the damask weave reminds shoppers of the old days when things were more natural. If you make clothing for outdoor play, your label should evoke solidity in your brand. If this is your sector, we have some suggestions for labeling activewear that are worth a look.

Choose the fun design if you’re making fancy dresses for kids! Imaginative, energetic fonts and brightly colored threads will echo the pleasures of posh clothing. If you want something extraordinary, ask us about adding luxurious touches to the weave!

In the school uniform business, delicate and intelligent label designs always win. Uniform-buying parents look for reliability when they buy school uniforms, so choose something more formal and reliable. A simple monochrome label, well executed, will reassure your buyer and give your clothing a sense of genealogy and responsibility.

Remember what your consumers need to know.

If you wear children’s clothing, your customers are parents, not children. It’s important to remember this. The parents make the buying decisions, so your label should serve and impress them, first and foremost.

Other factors also need to be considered, but if you can tackle the top three issues, size, care, and ‘route to retail,’ then you will have a first-class children’s clothing label!

Let’s take better investigate each of those three concepts…

Size Info :

Most parents do not know their child’s waist or leg measurements. Children grow too fast for measurements to be useless. That’s why most children’s clothing only has the age group printed on the label.

If you are working with bare stock or designing custom t-shirts, there may already be a range of children’s ages incorporated into your product. Remember that age/size ratings will differ depending on the country you are in. The Malaysian ‘3-4 years’ may be completely different from the UK ‘3-4 years’. The only way to be sure the age rating is correct is to try on available stock sizes.

The location of the age-specific label is also important. Make it easy to see the size with just a glance. We suggest sewing labels with clear sizing information into the neck seams of tops and jackets. Place them at the waist seam if you make trousers or a dress. Remember that children’s clothing spends a lot of time in the Warehouse. If your design ends up on an old bag, parents will want to know, at a glance, if your outfit is suitable for their next child.

Wash Care :

It’s easy for children to get their clothes dirty, so a laundry care label will be critical! You can follow a set of formats with laundry care labels, but if space is tight, you can focus on a few of the most important symbols. Usually, parents only need to know two things: how hot they can wash their clothes and whether they can be tumble-dried. 

Buy Again :

When a young child falls in love with an outfit, they will ask for more! It can be hard to get them out of a set of fairy wings, a cartoon-themed t-shirt, or even a favorite pair of jeans. If and when that favorite outfit is damaged or too small, parents will buy a replacement, so make your clothes easy to find and buy!

If there’s room, include the domain name of your online store on the label. If you don’t have an online store, for example, if you only sell directly to third-party resellers, then make sure you at least include the product code or SKU of your item. Many children’s clothing brands will at least put up a ‘stockist’ page on their website to help their customers.

Other Things to Consider :

Get the sizing, washing cars, and repurchasing routes right, and you’ll make effective children’s clothing labels, but you can still go two steps further!

Add Space To A Name

A little naming space goes a long way for parents, but it’s also essential for your brand. If you don’t leave enough space on your label for a child’s name, most parents will be forced to sew name tape over the brand.

Use Child Safe Label Folds

Kids have small and curious hands, and all you need to do is slightly increase the size of the folds. Edge-stitched labels are another excellent option for avoiding snagging, but they can add stiffness to the fabric.

If in doubt, call!

Whatever you are trying to do with a children’s clothing label, don’t hesitate to run the idea with Aseefashion! We are label specialists, and we can show you what is possible and what works best for your designs!